Dash Marketing Sponsors the I AM SHE Women Power Conference – Washington, DC – Nov. 5, 2016

The I AM SHE WOMEN POWER CONFERENCE helps underserved women build confidence, skills and support systems to educate/empower themselves for change. Barriers include poverty, prejudice, language, isolation, gender, violence and a lack of access to take advantage of resources and/or opportunities. This conference bridges generational, racial and socio-economic gaps by bringing women of power together from various backgrounds.

The Inaugural I AM SHE WOMEN POWER CONFERENCE  will be held on Saturday, November 5, 2016 at The Holliday Inn Express 14402 Laurel Pl. Laurel, MD, 10am – 6pm. During this conference participants will enjoy interactive and intimate presentations from dynamic women leaders within various industries.

2016 Conference Speakers Include:

  • Maureen Umeh, Emmy Awarded News Anchor WTTG FOX 5
  • Mpumi Nobiva, Graduate of Oprah Winfrey’s Leadership Academy for Girls, International Motivational & Empowerment Speaker
  • Uche Ibezue, Founder of I AM SHE WPC, Award Winning Designer of Omak Designs and Motivational Speaker
  • Cheryl Wood, CEO of Personal Power Enterprises and Founder of the Play Time Is Over Women In Business Conference and the Do It, Love It, Rock It Training Program
  • Jenette Hordge-Smith, CEO, DASH Coordinating & Marketing, LLC
  • Anne Etoke, Foundr & CEO of The Africa Gas Association and Managing Director of West Africa
  • Queenette Nwobodo, Relationship Expert, Life Strategist & Counselor, Love Amaka
  • Nkechi Enwerem, Assistant Professor at Howard University, First Lady of TGM and Wellness Coach
  • Alisa L. Brock, Founder, A Work In Progress Theatre Company and Owner of DramaMamaBookshop.com
  • Remi Duyile, Speaker, Coach, Trainer and Influence Strategist Expert & Financial Educator
  • Pastor Ify Nathan, Executive Pastor at Glory Center Family Church
  • Marquita Bianca, Wellness Coach and Founder, Baila Fuzon Dance Company
  • Dwarna Maura, Success Strategist, Entrepreneur and Author of Unleash The Greatness Inside of You
  • Latoya Scott, Founder of FTM Fahsion Week, I AM SHE North Carolina Delegate

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DASH Marketing Receives Official Certificate of Appreciation From Prince Georges’s County

Dash Coordinating and Marketing, Pure Media Group and Capitol Cadillac highlighted the most influential leaders in the D.C., Maryland and Virginia community with the 3rd Annual Standard Of Living Honors event presented in part by 2016 Cadillac CT6 and sponsored in part by NAI Michael Company, Pure Alkaline Water and Courvoisier. This event was designed to honor prestigious leaders within the community in categories such as Education, Health and Wellness.

This is an annual event gave back to two non-profit organizations within the community. The goal of the event was to raise money for local organizations and bring the community together to highlight the accomplishments of its community leaders. The Standard of Living Honors was hosted by Stacii Jae Johnson, reality star from BET’s TV series From The Bottom Up, actress and radio personality and Guy Lambert of WPGC 95.5FM. The event took place on April 10, 2016 at Capitol Cadillac in Greenbelt, Maryland.

Dash Coordinating and Marketing, LLC was presented with a Certificate of Appreciation by County Council member Mel Franklin in recognition of our dedication and commitment to bringing the community together.

Marketing Isn’t Magic

features-small1Is the first question that comes to mind when we see outdated websites, faded graphic designs and outdated content. However, it is important to understand that marketing cannot solve fundamental business development issues.

Often times we are faced with the challenge of bringing clients to the next level of their brand development although there are loop holes and voids in the foundation in which their business is built on. Some of those loop holes include:

1. Outdated Business Software – This results in the inefficiency of generating reports that essentially provide direction for most marketing strategies. An outdated business software can also prevent DASH from executing effective strategies due to the lack of information retrieval. Read more

Top 5 Things To Consider When Building Your Brand

Top_BrandsA company’s brand is a short but comprehensive embodiment of everything the company stands for. When consumers see the “Swoosh,” they immediately connect it with not only the Nike company, but with everything the Nike brand has to offer. Your brand is derived from who you are, who you want to be and who people perceive you to be. Great branding separates a company from competition and creates brand identity/recognition with consumers. Your brand is like your signature, it is used to identify yourself, your work, and assures customers that your product lives up to your standards.

On a recent trip to Miami, a friend of mine asked me to assist him with branding his new art collective and design firm. Working on his project inspired me to come up with 5 solid concepts that others could use to build their own brand. Here are the top 5 things DASH feels a client should take into consideration when embarking on the brand building process:

1) Identify Your Target Audience

Your brand’s “target audience” is the specific group who your product or service is trying to reach. In order to reach this group you need to first figure out who they are. Ask yourself these questions: “who would buy my products?,” “who currently buys my products?,” “where does this group shop at or frequent?,” “what other interests do they have and how can you best cater to these interests?.” Your brand can’t be all things to all people. However, your brand identity should be based to some extent on who your target customers want and need you to be. Read more

You Are A Brand: A Good Business Card = A Good Image

“First impressions are lasting ones…”

You Are A BrandOne of the most powerful marketing tools is your business card. Business cards are used by small and large businesses in order to communicate the company’s brand and services. However, there is a strategy to building a business card that will produce results, avoid the trashcan and bring clients back to the business. Although technology has provided online networking platforms, traditional business cards are vital in successful face-to-face networking and relationship building.

Business Card Design – You do not want a business card that looks boring, sloppy, crowded or unclear. The design of your business card should be creative, unique and strategic so that the most vital information pops out to the client immediately. The overall appeal of the card should be consistent with the color and marketing scheme of your other branding items for the business at large. Lastly, the design of the card should be unique and different so that it is easily recognizable when added to a large pile of other cards. Read more

DASH’s Founder Featured in N-Touch News

JEANETTE HORDGE is the 23 year-old Founder & Chief Executive Office (CEO) of DASH Coordinating & Marketing, LLC.  As a 2010 graduate of Howard University, Hordge noticed the need for jobs, especially for her peers who had been struggling to find jobs in their ideal career fields.j1

With the determination to provide opportunities for those who have been unemployed, due to the economy, Hordge has taken upon the responsibility of starting her own business.
Hordge is a native of Tampa, Florida. and graduatre of Hillsborough High’s International Baccalaureate program Hordge obtained her degree in Broadcast Journalism with a minor in Human Development at Howard University in Washington, D.C.
While interning at Hard Rock Café’s Embassy’s Sales and Marketing department in Washington, D.C., Jeanette was given the opportunity to coordinate concerts, celebrity album signings and other annual staple projects.
Jeanette also interned at WTTG Fox 5 News station in Bethesda, MD., at and Comcast Sports Network.
She later accepted a position with DuBose Prosthodontics, the DuBose Institute for Dentistry and the DuBose U Program as the Director of Marketing and Event Planning.

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HOW TO: Incorporate Social Networking Into Your Daily Life

socialSocial media has made it possible to effectively market yourself and/or your business worldwide. For this reason, the world of online social networking is not going anywhere any time soon. In 2012, and for years to come, it is imperative that you learn how to strategically incorporate social media maintenance into your daily life. For some, this is easy but for others the thought of constantly keeping your “followers”, “friends” and “fans” virtually entertained can seem nearly impossible.

Below you will find a few quick tips on how to effectively maintain your social media profiles while living your daily life:

Mobile Integration:
If you own a smart phone the first thing you should do is download all of the social media applications you use. (Example: Twitter, FaceBook, Tumblr, LinkedIn, etc.) Almost every major social media platform has developed a mobile application. Once you have installed these apps make sure you login so that you will always be connected.

TIP: If the application ask if you would like “Push Notifications” select [Yes]. This means that you will receive notices if someone messages you or post on your profile page. With these notifications you will be more inclined to respond immediately as oppose to weeks later. Read more

The Benefits of Monthly Website Maintenance

globeinhandIt’s one thing to develop a new web site or redesign an old one, but it’s also quite another thing to keep one up to date. Many sites are cluttered with dust, trash, and bugs… that is, they’re poorly maintained and the content is noticeably out of date, the links are broken, the consistency of style had degraded, the excellence and relevance are gone. They have become cyber ghost towns. For the short term, you may need a web site tune-up or spring cleaning or long-term you may need a some outside help or a contract webmaster.

Web Site Tune-ups, Overhauls, and Spring Cleaning

Sometimes a web site needs a Spring Cleaning so to speak. Your company webmaster has his/her hands full keeping up with all of the expectaions from different internal customers. It’s often hard to back from the trees and see the forest – the big picture of what is going on with your web site and how it is percieved by people outside your organization – your customers. DASH can do this for you. We have years of experience providing that outside perspective on how your web site is doing. We can provide the quick overhaul that your web site needs:

  • Content freshness
  • Navigation that makes sense
  • Fast loading pages
  • Accurate Meta data and Search Engine Optimization
  • Analytics for targeted search and social marketing

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Why Websites Still Matter

Although social media is booming and it seems everyone has a FaceBook or Twitter page, the fact remains that websites still matter.

Website_CollageThere are several social media websites that exist, however, not everyone is depending on those to learn facts about specific services, organizations or businesses. This is why you should take advantage of what a website has to offer.

1. Building Your Brand – A website is a direct representation of your brand. As soon as the homepage loads the viewer gets an immediate feel for the vibe of your brand and what you have to offer. Websites also provide an online storefront medium that should be as helpful as a receptionist. The layout and flow of your website also provides an atmosphere similar to the customer service the viewer will receive through your actual services.

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Creative and thoughtful design, development and effective promotion

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