Here’s what you need to know:
In the rise of the almighty internet and social media world, businesses are expected to be more connected to their customers than ever before. Not only is social media presence critical, creating a community within your business audience adds a brand loyalty that you will fall head over heels in love with. Hiring brand ambassadors is a great way to increase social engagement online, build real connections with your audience, and create room for your brand’s personality to shine through.
Now what exactly is a brand ambassador? These are loyal volunteers who believe in your product, service, or idea and promote what you do and how awesome you do it. What can a brand ambassador really do for you?
Let’s dig deeper.
Build real connections with your audience by having brand ambassadors act as a liaison between your business and your customers. Whether they’re promoting you online or at an event, these ambassadors give real testimonials and reviews on what makes your business so great. Many people are more apt to listening to their friends or people like them. Brand ambassadors bring your business to audiences you may not have been able to reach on your own. They also provide some human touch to your business which makes you more relatable and ultimately more comfortable to trust.
Increase social engagement and brand awareness by coming up with hashtags for your ambassadors to use. If you have a product based business that people can review, work with online influencers like YouTubers and bloggers to write reviews on your products. Here at DASH, our interns are eager to spread the news about what we’re up to. Having other people start discussions on what your company is doing is a great way to expand your social reach.
Show some brand personality and have a little fun because brand ambassadors are going to be your favorite cheerleaders. People search popular sites for reviews on new services and products every day. Create a spirit team of ambassadors. It’s a great foot in the door way to get your name at the top of someone’s tongue with a positive two thumbs up.
And there it is. Just three reasons for you to consider how great brand ambassadors can be for your business. As a DASH intern, I’m here to tell you we mean what we say. For more tips on things to consider when building your brand (http://www.dashmarketingllc.com/the-dash-blog/top-5-things-to-consider-when-building-your-brand/) check out more on the DASH blog.
And by the way, who does your marketing?