Jeanette Hordge, Founder & CEO @DashMarketing

Jeanette Hordge, Founder & CEO @DashMarketing

Jeanette Hordge-Smith is the Founder & CEO of DASH Coordinating & Marketing, based in Washington, D.C. Her 15+ years of experience as a journalist, media personality, marketing strategist, event coordinator and consultant has enabled her to work within diverse industries. Jeanette has used her professional communication skills to consult political leaders, national organizations, corporations, countries, private businesses and clients throughout the world.

Upon graduating from Howard University with a Broadcast Journalism degree, Jeanette recognized the advantages of using modern technology to enhance communication tactics and target specific audiences. In 2011, Jeanette founded Dash Coordinating & Marketing, LLC which stands at the forefront of the new media generation through offering tech-based services including website development, graphic design, mobile app development and promotional event planning.

Jeanette Hordge-Smith is a member of the National Coalition of 100 Black Women Prince George’s County Chapter and a former contestant for MISS MARYLAND USA 2012. In efforts to give back to the community, Jeanette serves as a motivational speaker to students, adults and emerging entrepreneurs about personal and business development.


BOOKING REQUESTS: As a national speaker on brand development, social media and small business marketing, Jeanette Hordge-Smith  offers custom trainings and workshops for your group or event. Click Here for booking information.


T H E    F U L L    S T O R Y

I am the youngest of six and the product of two loving parents. Although I grew up in the rough parts of West Tampa, Florida, my family stressed the importance of education which proved to be my golden ticket to bigger and better things. I started my first business when I was in kindergarten by selling beaded-string jewelry for $0.50 – $1.00. In middle school, my best-friend and I started my second business, A&J Holiday Gift-Wrapping service. However, I found my true passion for competing, writing, promotions and event planning when I was 15 years old. It started off by coordinating Tampa Bay’s first teen club parties, which transcended into me wanting to host my own television talk show. So in order to gain as much experience in the communications industry as possible,  I became an editorial columnist for the N-Touch Entertainment Newspaper at 16 years old.

This soon contributed to me being crowned “Miss In Living Color” 2003-04, “Miss Teenage Tampa” 2005-06 and Hillsborough High School Homecoming “Duchess” 2003-04, “Princess” 2004-05 and “Queen” 2005-06. After appearances at different schools, I began mentoring young girls.

This was the beginning of my life as a local celebrity. At 17-years old, I was invited to serve as a live pledge pitcher for WEDU PBS Channels during a two hour documentary, this began to open doors from all directions. After making a guest appearance on Sunny the Foxx radio show on WMNF 88.5FM I landed a spot as a co-host for MAGIC 94.1 FM “Spectrum” morning talk show with Dayle Greene. Eventually I wanted to develop a talk show of my own. The Tampa Bay Community Television Network was so impressed with my thorough television show idea and proposal, they offered to fund the entire project and partnered with Blake High Performing Arts media department. After intense trainings, June 6, 2005 marked the day I, Jeanette Hordge, debuted as the hostess of The Diva J Way teen talk show. To date, my show continues to air on Brighthouse, Comcast and Verizon channels.

In 2006, I received $10,000+ in scholarships and was headed to Howard University in Washington, DC. I joined the Bisonette Dance Ensemble and Phi Sigma Pi National Honor Fraternity, Inc. I also spent time serving as an intern for WTTG FOX 5, Comcast Sportsnet, St. Petersburg Times Newspaper, The Hard Rock Cafe  and the DuBose Institute For Dentistry  Sales and Marketing departments. I was a contributing writer for the Howard University Hilltop Newspaper, The District Chronicles Newspaper and N-Touch Entertainment Newspaper. I also served as a correspondent for the Hilltop Online Homecoming Edition video series.

While in college, my hard work caught the attention of my peer, Bryan Smart, President of the Howard University Student Association 49th Administration. He requested that I serve as the Director of Public Relations during the Howard University Protest against the Administration on September 4, 2009. With less than 24 hours to prepare, I immediately created a press release causing the protest to receive attention from local news stations, newspapers, national news wires, entertainment blogs, web journals, national radio stations and student publications. The protest even caught the attention of Hip-Hop’s legend, P. Diddy.

My ability to gain attention nationally led to me being invited to serve on the Board of Advisors as Director of Communications for the William Kellibrew Foundation. In this position, I have successfully booked interviews on MSNBC, FOX Channel News, News Week, The Washington Informer and several other media forums. To date, I have had the pleasure of working with Vice President Joe Biden, Al Sharpton, Star Jones, Diggy Simmons, OMG Girls, Jagged Edge, Mindless Behavior, Estelle, Raheem Devaughn, Michael Mauldin, Carl Edwards and several other esteemed persons.

I was recognized in 2009 by the Women in Entertainment and Empowerment Network and included in DC’s 2013 Top 30 Under 30 list by 93.9FM WKYS. As a Magnum Cum Laude graduate of Howard University, I continue to establish DASH Coordinating and Marketing, LLC as a profitable business accessible to companies of all genres.


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