“First impressions are lasting ones…”
One of the most powerful marketing tools is your business card. Business cards are used by small and large businesses in order to communicate the company’s brand and services. However, there is a strategy to building a business card that will produce results, avoid the trashcan and bring clients back to the business. Although technology has provided online networking platforms, traditional business cards are vital in successful face-to-face networking and relationship building.
Business Card Design – You do not want a business card that looks boring, sloppy, crowded or unclear. The design of your business card should be creative, unique and strategic so that the most vital information pops out to the client immediately. The overall appeal of the card should be consistent with the color and marketing scheme of your other branding items for the business at large. Lastly, the design of the card should be unique and different so that it is easily recognizable when added to a large pile of other cards.
Business Card Size – The size of your business card may vary. However, it is important to ensure that it is not too big to fit in someone’s pocket, business card holder or wallet. Using unique card shapes can also help to distinguish your business cards from others. This is an option you may want to explore especially if you’re trying to be different.
Business Card Printing Quality – Many people have tried to find the cheapest way to print the most cards. Well, you get what you pay for in more ways than one. A flimsy business card automatically gives off the impression that you or the company does not have the budget to invest in quality materials. For this reason, it is important to determine what quality of card would best suit your brand and the clientele you are trying to attract. Secondly, you must understand that in many cases the thickness of each card may determine the value many people will place on you and the company. This isn’t to say that you should invest in super thick cards – instead, you should determine which quality would best suit the brand and encourage to recipient to keep the card for future reference.
Contact Information on Cards – Often times people get frustrated when they simply want to contact the person who gave them the card but the contact information on the card is generic and unreceptive. Simply put, if you do not want random individuals contacting you then be selective when handing out your card. One of the worst things to do is have an email listed that you never check or a website address that doesn’t work or a phone number that goes to a third party. Ultimately, the person who received your card wants to know that they can contact you from the information listed.
Overall, business cards say a thousand words about you and your business. They are more than just square pieces of paper with contact information and logos. Instead, consider business cards as pocket-sized billboards.